This story originally appeared on Don't Waste Your Money. Updated packaging will start to hit shelves in August. The brand’s social channels will debut the new look and name over the summer. “There is a familiar, craveable, positive comfort to Kraft Mac & Cheese that makes it so special and iconic to millions of people across the world and our new look is a reflection of what our brand means to our consumers.” “We know that people aren’t turning to comfort food as a guilty pleasure, they are positively embracing comfort, saying yes to feeling good, saying yes to caring for themselves,” Victoria Lee, Kraft Mac & Cheese brand manager, said in a press release. Along with the new brand name, it features a single shade of blue and the recognizable “noodle smile” dripping with cheese. The updated package is similar, with a couple of notable changes. It was packaged in a yellow box with navy blue accents.īut in 1954, the company switched to the now-familiar blue gradient boxes and began calling it Macaroni and Cheese. Shape: Macaroni Product: Pasta & Noodles Food Aisle: Pantry Brand: Kraft. Additional information Description Additional information. When it first appeared on store shelves, the product was called Kraft Dinner, which is still the brand name in Canada. Kraft Spiral Macaroni and Cheese Noodles quantity.
This isn’t the first time the brand changed up the product’s name, but it’s been a long time since they did. Kraft mac and cheese that is even better than you remembered it to be possible Garnish: grated parmesan cheese put on top as a finishing touch Cook the macaroni noodles according to the package directions for 2 minutes less than the time specified on the package. Kraft Macaroni and Cheese is now called simply Kraft Mac & Cheese. You might even already be calling it by its new name. Don’t worry, though - it won’t be a difficult change. This post was published on the now-closed. Welcome to the mac and cheese wars: Attracting new fans with creatively-shaped pieces of pasta, and making sure that pasta retains its shape after being boiled, holds onto just the right amount of that cheese-like powder, and still tastes good. Now, customers purchase more than a million packages every day.īut after 85 years, Kraft is changing the name of America’s favorite comfort food. How Kraft Uses Patents to Dominate the Mac and Cheese Wars. Pay close attention to your KD while in the microwave as the hot water tends to overflow if too much power is added. Kraft Original Flavor Macaroni & Cheese Dinner 7.25 oz Box. Answer (1 of 5): Here is an image off a box of Kraft Dinner manufactured in Canada. The company sold 8 million boxes of macaroni and cheese in the first year. Kraft Macaroni & Cheese International Food Additives Council: Questions and Answers About Phosphates Food Additives and Ingredients Association: Acidulants Applebees, Kraft, Macaroni & Cheese, from kids menu. For 19 cents, a family of four could enjoy a creamy, comforting dish of cheesy noodles.
In 1937, when Americans were living through the struggles of the Great Depression, Kraft introduced its boxed macaroni and cheese.